Flaming text: test

Testing “Crime” in a fiery text from photoshop. 

This idea came from the fire/smoke/explosion test made previously. The best way in which I could produce the cleanest looking text with a flame was generating text and image together through Photoshop. This image is created with a few phases:

1) The word ‘Crime’ was created with a simple text layer. (Font: ‘American Typewriter’) Add the colourings as close to representing fire as possible.

2) ‘rasterized’ the image and use the ‘Liquid’ effect the edges of the text could be given an uneven feel, gave quite a nice flame effect.

3) Overlay two different fire texture layers, one with a 60% opacity and the other with a colour boost.

This result I was quite pleased with, it gives the effect I was looking for and with the separate layers being able to be imported into After Effec I feel that there is a lot that I can do to this inorder to give a flame effect.

A little inspiration

TV Ident 15Secs sketched idea

This idea works from the idea that the channel will be called ‘Crime’. As the sketches show the lettering will come into the picture at different timings. Each character relates to a different type of crime or is overall crime related. The final image will be of a smoke filled screen which has the word ‘Crime’ appear as one and is held as a still.

After mocking this up in after effects I found that some of the elementsdidn’t work as well as I had hoped. However, going through the process gave me an insight into more elements that would work and the knowledge to understand what would be better to stay away from. The ideas generated on the theme of smoke and explosion was one that I feel I can take forward and progress. It has given me some ideas to work with and develop.

An initial idea

An initial idea that I sketched out but wasn’t completely happy with.

The idea was for crime channel ‘Alibi’, I like the idea of a crime channel but too much already surrounds ‘Alibi’ so I didn’t want to overlap work that had already been worked in some way.

Planning notes for essay

The T-Mobile Dance: Liverpool St Station

Planning and Initial idea

Initial: Short video clip with animation to show the kind of videos our collective would produce. Could be quite tricky to create in reality, also there has to be an awareness that the point behind the video is to explain what the collective does and it is not necessarily an advertising piece.

This idea for the video/animation followed on from my thoughts of flow, swirls, movement. The idea being that this clip would be a collection of short videos, which show the range of work we produce, each video clip is then linked but animated swirls of the same colour scheme as the logo. Riding along these swirls would be the keywords of our values.

One idea turned in to a range, with contribution from all.

Here are some initial ideas that I had for logos, my first feeling was, due to the name meaning Fresh Air, that the logo needed to have some type of flow or a feeling of motion to it. However, there was still nothing that was striking me as working well. I also felt that some of the ideas I was generating were too ‘corperate’ for what we was aiming for as a collective.

After a range of ideas being bounded about James had the wimming idea, being the one best placed in logo design he created a logo that was very cle colourful and striking. The design is not what I would class as a gerneric logo design, it makes the audience pause for a moment to absorb the full logo.

After a few meetings with James and Rich, and discussion over what type of collective we would be (finally settling on a video production) our main aims and values were starting to be discussed. we started by throwing words around and finally finalised on “Modern, Fresh, Efficient, Competitative, Professional” as being the real core to your collective, the aims that we would strive to be.

From this we tried to develop ‘who we are’, and where we wanted to go. This involved decided the type of clientel we was aiming for. We did not wish close down our target market too much so we focused mostly on small to medium businesses/groups who wish to get recognised, or renovate their product or business.

Brief definition snippets

From the ‘MacMillan Encyclopedia’

And rhetoric is…?

A little light hearted inspiration

Short comment on the lack of communication/sharing between commuters. See 2mins 30secs to 2mins 45secs.