Creating my first image

When looking back at all of DeviantArt images I had found an abstract theme was starting to develop. I wanted this first piece to allow my imagination to run so I selected the two images that I knew I wanted to include (gramaphone and ‘say cheese’ girl). I literally started with placing these two images together in the center of the spread, at an angle (in order to start to create a flow for the viewers eye to follow). To give the elements a different feel I used differing adjustments layers masked to the objects to change the look and feel to be a little bit cooler.

I laid down a cream background but it seemed to be a little bland so I placed to ‘old paper’ textures and used a mixture of an ‘overlay’ blending mode and layer oppacity to make it blend with the block cream colour.

As the image above shows in order to get the right texture for the background and not have a textured effect on the main images I masked out the textures on these items.

With the brush tool I outlined the gramaphone and the face, just to give a light definition.

There was a real need for some bold colour in this image. After looking at different objects objects that could be used to add colours I finally settled on a crisp red rose image. The colour of this was slightly too dark so I darkened it to more of a blood red.This gave me the idea of changing the hair colour of the girl. The white bloude hair was blending into the background far too much, so with the use of a mask and a large soft brush I added a red tint, lowering the opacity so that it was not too strange gave the hair a pinkish look.

Paint splatters were aso added to start to give the image a rough type of look and feel to it. I also used a brush to create some blood splatters on the face.

My next thought was to bluck out the main image. I felt that instead of adding more ‘heavy’ objects to the image, lighter ones would be best. So stuck to a floral theme and added some leaves. To be in keeping with an abstract I idea I masked the leaves and gave them a adjustment layer to make them bluish in look. After duplicating the leave several times I changed one of these to have a more golden look to it.

Different leaves were added and I changed the colours to match accordingly.

To keep the image in balance I needed to add some darker elements to counter act the newly placed leaves. Here I took the rose image and changed the black and white level and the levels inorder to give a black effect. these were duplicated and placed along the bottom of the main cluster. The black rose layers I played around with and finally stuck to using a ‘Exclusion’ blending mode, this gave the roses a transparent/ghostly/liquid look.

When searching for vegitation elements to include I came across some thorn and branch images. At first I didn’t think that I would add them to the scene as a full vegitation feel was not the look I was ultimately going for. However, to give some sharpness to the image I added a selection of these. With a mask on I used the splatter effect that I previously used on the branches and thorns, just to keep with the rough look as well.

 

 

 

 

Novus Aura: Wording

“Perfect you Professionalism”

“Expose you Efficiency”

“Magnify your Modernisation”

“Conquer you Competition”

“Be the Breath of Fresh Air with Novus Aura:

The wording that I gave to this video was quite interesting to research to see what type of language and phases are used by others. From this I found that a lot of the clips we saw had quite catchy phrases and wording that was generally more associated with advertising rather than getting across hat the collective is about. Due to the fact that we did not want to do a complete advert I had to be a little careful with what came across.

The four phrases are not simply ideas that the audience are looking for but they are the keywords to our values. With the alliteration of the phrase to go with this I felt that the wording was therefore more of a ‘happy-medium’ between promotion and advertising.

The final tagline incorparates what the whole collective is about, ‘be the breath of fresh air’, be new, creative and professional.

Crime title amendments

After some discussion and bouncing ideas about, it was felt that this ident needed something to bring it into relation with the other clips a bit more.

To solve this I have been a ittle indirect and used the cracks image that I had appiled to the shatter. This however is more of a blood red to enforce the idea od crime/murder. The smoke and orange background also brings in the feel of the other ident.

Novus Aura video

This is the final video for our collective. All the videos are placed well, the wording compliments the visual, and I think the whole clip shows the audience the type of collective we are and what is important to us. It may be argued that it shows the audience what is/should be important to them and their business.

This was one of the first drafts for the animation. Thoughts that came from this was:

The font for the phrase text needed to be amended slightly, possibly to the same font as the logo would work better.

Also the tagline that features at the end needs amending, the turn needs to be slowed down slightly, in order to give the audience more time to read it fully.

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