Know that this was going to be a very tricky brief to, not only, get into the guys of, but to actually deliver something that is relevant and effective. At present the London financial district is not the most loved of places by ‘the people’ and therefore this makes trying to find a brand or element the target market will not only engage with but be willing to engage will, rather a troublesome task.
My first thoughts were to simply through down some key words that sprang to mind when I thought of the Square Mile. Money, Pin Stripe and Skyscraper: these being just a few of the words that really didn’t help me at all. After, meeting with James and Rich, for the first team meeting it became clear that none of us seemed to really understand the full extent of what happens and is situated within the Square Mile.
tiasmoore 