Initial: Short video clip with animation to show the kind of videos our collective would produce. Could be quite tricky to create in reality, also there has to be an awareness that the point behind the video is to explain what the collective does and it is not necessarily an advertising piece.
This idea for the video/animation followed on from my thoughts of flow, swirls, movement. The idea being that this clip would be a collection of short videos, which show the range of work we produce, each video clip is then linked but animated swirls of the same colour scheme as the logo. Riding along these swirls would be the keywords of our values.
One idea turned in to a range, with contribution from all.
Here are some initial ideas that I had for logos, my first feeling was, due to the name meaning Fresh Air, that the logo needed to have some type of flow or a feeling of motion to it. However, there was still nothing that was striking me as working well. I also felt that some of the ideas I was generating were too ‘corperate’ for what we was aiming for as a collective.
After a range of ideas being bounded about James had the wimming idea, being the one best placed in logo design he created a logo that was very cle colourful and striking. The design is not what I would class as a gerneric logo design, it makes the audience pause for a moment to absorb the full logo.
After a few meetings with James and Rich, and discussion over what type of collective we would be (finally settling on a video production) our main aims and values were starting to be discussed. we started by throwing words around and finally finalised on “Modern, Fresh, Efficient, Competitative, Professional” as being the real core to your collective, the aims that we would strive to be.
From this we tried to develop ‘who we are’, and where we wanted to go. This involved decided the type of clientel we was aiming for. We did not wish close down our target market too much so we focused mostly on small to medium businesses/groups who wish to get recognised, or renovate their product or business.
tiasmoore 